Digital marketing is also known as online marketing. It is a term defined to achieve your business objectives and goals using online channels. Now days, digital marketing is a trending course which is important for all the Freshers and youngesters. Digital marketing is a skill full and interesting course. Which every fresher can do in a reasonable price.
We can be a digital certified by completing these courses like: SEO(search engine optimization), SEM(search engine marketing), SMM(social media marketing), Affiliate marketing, Content marketing, E-mail marketing, e-commerce, Blogging, online marketing fundamental and Web analytics. These are the certification courses of digital marketing we can get and became a digital marketer. Here is full information about these courses.
Search Engine Optimization(SEO)
SEO or search engine optimization is the process of maximizing the visibility of website in search engines, in the results they generate and getting the optimum level of relevent traffic directed to one sites. By learning SEO we can make our website most attractive.
In SEO, We learn that how should we write content, How many words should the content contain and how can readability be good? If we learn to do this then it makes our website good and our website will get first rank on Google.
Search Engine Marketing(SEM)
SEM or search engine marketing is also known as pay per click(PPC). Search engine marketing is a digital marketing strategy which is used to increase the visibility of a website in search engines result pages.
In simple language, search engine marketing is used to promote a website, using both organic and paid reach. PPC(Pay Per Click) is the part of paid reach in the search engine marketing where you need to pay each time someone clicks on your ad.
Social Media Marketing (SMM)
Social media means a platform where we all share our ideas, thoughts and information through the building of virtual networks. It is a internet based and give users quick electronic communication of content.
Social media platforms like: Facebook, Twitter, Instagram,hike, LinkedIn and other social networks. When we start to promote our products and services through the social media platforms it becomes social media marketing. In simple words, marketing through internet. Now, all the business men prefer social media marketing to do their business to earn more profit.
Content marketing is a strategic marketing which focused on creating and distributing valuable, relevant and consistent content to attract audience or customer.
This type of marketing mainly focused on creation and distribution of online material that directly or indirectly promote a brand.
Affiliate marketing is a performance based marketing. This means that the efficiency evaluation and reward system are based on the performance. Performance can be evaluated at specific time or it can have a particular goal that needs to be achieved.
There are two persons in affiliate marketing : Merchant and affiliate
Merchant is a person or company that creates an affiliate program. Merchants are sometimes called advertiser, creators, sellers or vendor.
An affiliate is a participant in an affiliate program. Affiliates are also called publishers.
Online marketing or internet marketing refers to the promotion of goods and services on the internet. It has become a mandatory part of a business’s promotional strategy.
No campaign is complete without a representation on the internet. Search engine optimization, Search engine marketing , Social media marketing etc. are the part of online marketing.
Buyer and seller together make up e-commerce in short electronic commerce.
E-commerce is the transaction between a seller and a buyer, which is done through online technology. It is the process of using the internet to buy or sell online.
E-commerce market is expanding each year. Number of online users(buyer or seller) are increasing because they want quick and easy way to buy or sell online.
Email marketing is a form of direct marketing that uses mail to promote businesse’s products and services. It can help make customer aware of latest items or offers.
Email marketing is the best way to do marketing because customers get to know about the new products and offers through email.
A blog also known as weblog is a website that is like a diary and journal. Anyone can create blog and can write on that blog. Blogger is a person who write on that blogs.
WordPress is an example of blog. What they write on blog is the type of post.
Web analytic is the measurement, collection, analysis and reporting of internet data. Which helps in to understand the webusage.
Web analytics focuses on to understand the users of a site, their behaviour and their activities. This is important for all the business’s to know the webusage.
Not only in 2020, digital marketing is going to be in tranding after that. Every Freshers must have knowledge about digital marketing to make digital world.
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